Free delivery over 40 €·Authentic Japanese and Korean products·Dispatched within 48 hours
Asian SecretASIAN SECRETBEAUTY FROM ASIA
A black lacquered tray with a bowl, a fan and branches on a pink background
About Asian Secret

Beauty without compromise

A Bulgarian shop for Japanese and Asian skincare. We import sheet masks, eye patches, sun protection and hand and hair care from Japan, South Korea and Thailand.

We choose products meant to be used every day - with clear ingredients and an honest account of quantity and origin. Skincare is a ritual, not a promise.

Our principles

What stands behind every product

Natural ingredients

Plant extracts, 100% natural cotton and formulas without the filler - no parabens, alcohol, mineral oils or dyes.

Formulas that work

Peptides, niacinamide, collagen, EGF, ceramides and hyaluronic acid - actives with a clear role to play.

Authentic products

We work directly with Japanese and Korean lines. Every product arrives in its original packaging with its ingredient list.

An everyday ritual

How to use the masks

Four steps that take less than 20 minutes.

1

Cleanse

Wash your face and pat it dry with a soft towel.

2

Apply

Lay the mask over your face and smooth it flat against the skin.

3

Leave 10-15 min.

Relax. The essence sinks in and saturates the skin with moisture.

4

Pat in what is left

Do not rinse - gently pat the remaining essence into the skin.

The brands we carry

Six lines, one standard

See the catalogue
Premium Resbro / Arbro

Smoothing masks with peptides, resveratrol and EGF in generous 40-sheet packs.

Japan4 products
TEMOGEY

The Daily Moisture series with Bakuchiol, Yomogi, Aomikan and red propolis - a colour for every need.

Japan4 products
ESTE QUALITY / TUNE UP

Masks with snail mucin, horse oil and peptides, plus the new TUNE UP series.

Japan5 products
Earthful Beauty

Powered by plants - natural unbleached cotton and organic extracts with delicate scents.

Japan · South Korea4 products
PulluP / PuRu PuRu

The Korean Marshmallow mask and Japanese eye patches for a tired gaze.

Japan · South Korea2 products
MHY

SPF90+ sun protection, horse oil hand cream and a finishing hair cream.

Thailand3 products
How we choose

Every product passes through us

We test the products ourselves before we offer them. If we do not like something, it does not enter the catalogue.

The formulaThe active ingredients and what each one does
The fabricThe density and quality of the cotton
The essenceHow much each sheet actually holds
The fitHow the mask sits against the skin

For advice on choosing your care, write to us on Instagram or by email - we answer personally.

An unfolded sheet mask above a black tray, original packaging beside it
The mask fabric under a magnifier, next to a petri dish with drops of essence